World Urban Campaign in Egypt

Title of the Session

World Urban Campaign in Egypt 

Time and Venue

15 June 2015, Al Azhar park – 10:00am-1:00pm


The World Urban Campaign is the partners’ platform for Habitat III, the Third United Nations Conference on Housing and Sustainable Urban Development. In 2016, Habitat III will assess the state of our cities and propose solutions. The goal of the World Urban Campaign is to place the urban agenda at the highest level in development policies. While cities are at the heart of today’s global crisis, they are also the source of solutions for a sustainable future. The purpose of National Urban Campaigns is to rally all Habitat Agenda Partners around the same cause: making cities livable places for a sustainable future. Campaigns are meant to catalyze the engagement of all partners with the potential to articulate pressing urban issues, to propose solutions, and commit to shared goals and actions towards Habitat III. Urban Campaigns should help convince, rally, and engage all partners towards Habitat III by:

  • Sharing solutions and inspiring change for a sustainable urban development.
  • Convincing public, private, and social sectors that investing in creative, resilient, and sustainable cities and communities is essential to the shared future.
  • Rallying all partners around the same cause of better city, better life.
  • Engaging all partners to become active ‘City Changers’ and to commit to shared goals and actions at Habitat III.

The session will provide a platform to discuss the opportunities that the World Urban Campaign offers to disseminate best practices and urban solutions as well as discuss ways to increase awareness on sustainable urban development in Egypt. Moreover, the session will also provide a space to participant organizations to start the discussion on appropriate activities and engagements and agree on key messages, slogans, communication strategies and activities along the road map towards Habitat III.

Objectives of the Session

  • Present the World Urban Campaign and its tools to potential partners
  • Provide examples of Urban Campaigns launched in other countries
  • Present local urban solutions developed in Egypt
  • Provide a platform for participant organizations to discuss appropriate Urban Campaign activities and themes of interest linked to local urban solutions
  • Provide a platform for participant organizations to engage and boost Urban Campaign activities
  • Support partners to design a draft Urban Campaign activities roadmap


Mrs. Christine Auclair – Project leader, World Urban Campaign

Mr. Yahia Shawkat – Researcher and Lecturer, 10Tooba

Mrs. Sally Metwally – Director of Innovation and entrepreneurship program, Misr El Kheir


  • Egypt Habitat Committee representatives
  • Civil society organizations
  • Private sector companies
  • Media organizations
  • Local Authorities
  • Youth

Format of the session

09:00 – 09:30 

Introduction of participant organizations

09:30 – 10:00

Presentation of World Urban Campaign:

  • Background
  • Role of partners and options of engagement (National Habitat Committee, civil society, media, private sector)

Successful experiences in other countries

10:00 – 11:00 

Presentation of urban local solutions from civil society

11:00 – 11:30

Coffee Break

11:30 – 12:30

Participants discussion and brainstorming to:

  • Present successful practices from private sector
  • Propose engagements

Propose activities

12:30  – 13:00

Next steps